Honda seems to be back on the road and with a lot of punch as well. With the launch of its cheapest car till date the ‘Brio’, the company seems to have finally hit the right nodes.
The hatchback Brio is already looked upon as a strong competitor to the likes of the Hyundai i10 and Chevrolet Beat. The car is already available on the roads from the 27th September 2011 and has a starting price of Rs. 3.95 lacs onwards for the base variant.
The company is no mood to relax and seems to have learnt its lessons from the past and is not resting on its laurels. Honda is now all set to heed to the market demands and is looking forward to launch diesel cars in India. The move is seen as response to the market demands for the diesel variants and the rising petrol prices.
The work on the diesel engines has already started in Japan, said Honda Siel Cars India Senior Vice-President (Sales and Marketing), Jnaneswar Sen, said. "The Research and Development team in Japan is developing diesel engines. It is premature to say that the products will be rolled out on diesel (platform)," he told reporters here.
However the exact time for the release of the diesel versions have not been revealed and said the diesel cars was only for the Indian market due to the specific market demand for these cars. The company said the diesel engine is not being developed for the global markets as there is no such cue of affiliation towards diesel cars and most of the markets worldwide prefer petrol cars.
On the market expectations from the just launched "Brio" that was formally launched earlier this October, he said "Honda is targeting first time buyers and those who already own a Honda vehicle".
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