Mercedes Benz and Renault are raring to go at India’s maiden Grand Prix with some aggressive car launches and marketing pit stops lined up before the actual race begins.
Ferrari leads the pack in the line up to the race on October 30. The car maker has already launched models of race track cars, drives, games and loads of stuff to keep the audience seated to their brand.
Mercedes on the other hand is going young and is keener on the youth segment. The Renault not be forgotten is having an all India brand expansion plan.
"F1 coming to India will change the way companies look at sporting events other than cricket," said Abdul Majeed, auto practice leader, PricewaterhouseCoopers. "It is a high-viewership, high-impact sport," he stated.
Mercedes started off the trend by taking the first bold step. In August the company became an associate sponsor for all motor sporting events at the Budhh International Circuit in Greater Noida for the next couple of years.
The tickets for the event are also expected to be sold at all the Mercedes showrooms in India. They are also having plans of setting up exhibition stalls to sell merchandise and other motor gears. This they say this is to bridge the gap between the actual race and audience.
Mercedes is currently the second most leading premium car maker in India lead by the BMW. The Mercedes seems to lose out in terms of its brand perception by the audience that it is more of a high profile executive car. The leader BMW is an attractive lot with both the young and the working professional as well.
On the other hand the Renault, has sped with a sales figure of 700 cars since its India launch in May. They are in no mood stop with three more cars expected to be in the pipeline by the end of the year. Renault has already flooded the auto markets with the Renault Koleos, Renault Fluence and the Renault Duster is expected to be on the roads by the year end.
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