BMW Mini, the pioneers of modern cars is coming big way into the Indian market. In fact the launch of the cars has gained steam and the upcoming Delhi International auto expo in January 2012 could well see the unveiling of the Mini cars.
While speaking to the reporters at the ongoing Frankfurt Auto Expo, Member of the board of management, BMW Group, said Harald Kruger said, "We are introducing the Mini in India to build our brand image."
While, further informing about this iconic brand, Mr. Kruger said, "A lot of Indians who have studied abroad are familiar with the brand. They are our potential customers. They perhaps drove the Mini when they were abroad and will miss it when they are back in India. While Mini in the rest of the world is an ageless brand, in India, we think it will have a huge potential for the young people." "It can be driven for an evening dinner out or to a sports event or as a city runabout."
The car imported to India will be a completely built unit. This follows the same trend the way the cars like Volkswagen’s iconic Beetle and Fiat’s popular 500 model were imported. This means that the Mini Cooper will be levied a 102 percent import duty. The starting price tag of BMW Mini is expected to be Rs 23 lakh in the country.
The company will launch the entire variants in the BMW Mini inclusive of the BMW Cooper, BMW Countryman, BMW Clubdoor and the BMW Cabrio. The high end Clubman would reportedly be priced at the 30 lakh range which would also include a total sports deal and accessories. The Mini is expected to be accompanied by other luxury hatchbacks like the Mercedes-Benz BClass and the Audi A3 next year.
No comments:
Post a Comment