Nissan NV200 is the latest creation from the house of Nissan Motors. The car is expected to be a alternative to the likes of the Toyota Innova and the Xylo in the desi auto market.
From pre launch reports the CEO of Hover Automotive India told that the NV 200 will be completely made from the scratch at the Chennai unit of Nissan Motors. The sales, services, accessories, promotional strategies and dealerships will be handled by Hover on behalf of Nissan Motors in India.
“NV 200 is an international product and is a preferred vehicle for the taxi segment and for business needs. In India, NV 200 will be positioned to appeal to both the taxi segment as well as business customers”, he said. “However, it is difficult to tell the exact time when the NV 200 will be launched”.
Mr. Jain also added that “This will be made in India, for the India”. He further added that it is not decided if the car will be called NV 200 in India or will be given a new Indian name. “NV 200 certainly figures in the five car models that Nissan wants to make completely in India. With regard to any further sourcing for the cars parts for the high end variants Mr. Jain said that “Importing will be an option only for high-end international products”.
On its plans for the main stream Indian auto market Nissan, with the likes of Bajaj and Renault, is already working on a low cost car. Nissan this time is surely considering a small car for the Indian market after the launch of its much famed Nissan Micra. “Seventy per cent of the cars sold in India are below Rs 6 lakh. We are evaluating this segment”, he said.
With the sales figures of 15,000 vehicles for the previous year, Nissan plans to increase the sales up to three times this time with target sales of 40,000 units this year on the back of the good response to its Micra and the recent launch of its midsize sedan sunny.
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