Mahindra to Bring the Cheapest Sports Utility Car

Mahindra and Mahindra is gearing up to release a mini SUV at a mind boggling starting price of just Rs 3-4 lakh. In fact work on the project has already begun almost a year earlier. The Indian SUV leader is teaming up with the South Korean Ssangyong Motors to bring up this latest marvel.

The company is expected to come up with car in 28 months and is currently working under the secret codename S101 for the new SUV. The car will come in two fuel versions with the petrol variant to be propelled by a 1-1.2 litre engine, while the diesel version will be equipped with a more robust 1.5 litre engine.

If the company launches the vehicle with the speculated price of around Rs 3-4 lakh this would be the cheapest SUV across the world. There has been no official confirmation on any of these reports from the company but the reports are from a reputed news source in the auto industry. As per those media reports the company has already over a hundred engineers working on the project and will use the expertise of Ssangyong, to launch the ultra low cost SUV.

The company will be able to draw a new line of consumers who are looking for a low cost SUV. If the SUV is able to carry off with style and a robust performance the car will surely give a run for its money to the low cost and mid segment cars in the market. The fact that the SUV market in India has also not fully realized its potential will work in the favour of the company. Currently SUV cars from MNC automakers come at a premium price tag of 15-20 lakh and Indian car makers offer the same at a price tag of Rs 6.5 lakh.

Currently entry segment cars in India are ruling the roost with the likes of Tata Nano (priced between Rs 1.47 lakh to Rs 2.05 lakh), Maruti Suzuki 800 (Rs 1.99 lakh to Rs 2.42 lakh), Hyundai Santro Xing (Rs 2.84 lakh), Maruti Suzuki Alto (Rs 2.39 lakh to Rs 2.89 lakh), Hyundai Eon (Rs 2.71 lakh to Rs 2.93 lakh) and Maruti Eeco (Rs 2.95 lakh).One must tread the path of buying a low cost entry level cars with caution and only price should not influence the purchasing decision. Customers should tread the path of buying a car with caution and keep in mind that low costs always does not lead to a good value buy. Sooner or later you might end up losing a lot more if you have not brought the right car.